Labels and Labeling Magazine Give Exclusive First Review of Karstedt Digital Report
09-May-2011 Labels and Labeling Magazine published an exclusive first review of the Karstedt Partners’ digital print Commercialization Assessment Report (CAR) for the Narrow Web Label Sector this week. Here is a summary of their insight.According to the article, the report provides descriptions of the many digital technologies available, applies real brand owner input to the value equation and includes calculation tools for converters to make a personalized assessment of how digital could affect current and future business. The report is unbiased to any printing technology, digital or analog, and offers an objective view on the value of digital printing in a converters' own environment.
Key findings:
- Digital is successfully meeting expectations of its early adopters
- Mainstream users are in the process of evaluating its acceptability for their markets
- The majority of converters who have embraced the technology are finding success with it
- Now is the time for label converters to make a realistic evaluation of digital print technology
- Brand owners view digital as a far more encompassing tool than just print
- Converters must educate brand owners on the capabilities that digital can bring their products
- It is imperative for label converters to retain the value of digital within the marketplace
Digital print technology in packaging had been slow to evolve, the promises idealistic and many early providers and adopters experienced failure, all of which has tainted the reality of its current position. Over the last five years digital printing has made a noticeable impact in the global label converting industry. But what does it mean? There is much confusion amongst converters and the supply chain as to the real value of digital print today.
Click here to read the full review:
http://www.labelsandlabeling.com/news/latest-news/exclusive-first-review-of-karstedt-digital-report
