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Commercialization Assessment for the Corrugated OEM/Integrator
Included in the study readers will find:
The digital market within Corrugated Packaging is still in the early stage of development. Existing digital systems have focused on sampling and prototyping work. The market is looking for production capability:
- Value Discovery
- The Packaging value chain
- What are the issues?
- Value proposition definition
- What components of the value proposition is the market willing to pay for?
- Translating the Value Discovery into product requirements
- Product needs for initial entry
- Product needs for “the whole product”
- Issues obstacles that will need to be addressed by the OEM/Integrator
- Market Entry
- Market Structure-size, structure, segmentation, major players etc.
- What are the entry options-why, who
- Bowling Pin Effect- after entry, than where?
- Total Cost of Ownership Parameters
- How will the Printer/Converter evaluate my product?
- What cost considerations need to be met?
- Service/Training/Support
- What are the expectations
- What are the internal capabilities
- Digital Opportunity
- What is the potential size of this market?
- What is the potential consumption of consumables?
