Solutions for the Consumer Product and Packaging Industries

Trusted Advisors to the Packaging Supply Chain

Folding Carton

Commercialization Assessments for The Folding Carton Sector

Commercialization Assessments are a unique way of collecting and disseminating information related to the development efforts of the digital industry targeting Folding Carton packaging applications, brought to you by the industry experts in understanding and assisting the packaging supply chain.

What makes Commercialization Assessments unique?

  1. 1.Commercialization Assessments are tailored to the specific needs of the reader - separate reports for Corrugated, Folding Carton, Flexible Packaging and Labels - further refined by user classification, converter/printer, OEM/Integrator, or end user. We have refined the information down to the key information you need to manage and run your business.
  2. 2.Commercialization Assessments move beyond the hype, and provide an unbiased view as to the realities related to the inherent risk and/or opportunities present. Commercialization Assessments are written as if they were developed by your internal marketing and/or product development group, but armed with the inside information and knowledge of specific application and user segments that only an industry insider can know. This allows you to cut to the chase, and make specific decisions regarding the potential fit.
  3. Commercialization Assessments provide a powerful suite of tools called the iVAT 3.(investment Valuation Assessment Tool) for modeling potential outcomes. Your business situation is unique. The iVAT enables you to provide your own inputs on items ranging from current technology utilized, order and volume mix, internal cost structure, options around capital assumptions, etc. Want to know what the impact is on your operation if you desire to shift a certain mix of your business from analog to digital, the iVAT provides the answer. The iVAT was developed in cooperation with converters from each market, ensuring accuracy and utility.

Commercialization Assessment - Snapshot for the Printer/Converter:

  • Technology Options - what is available?
  • Current Digital Penetration
  • What is the potential for the technology?
  • Early adopters - what segment of my market will go first?
  • How will the technology evolve?
  • How do I decide if the technology is right for my business?
  • iVAT Business Modeling Tools

Commercialization Assessment - Snapshot for the OEM/Integrator:

  • Market demographics
  • Current digital penetration and participants
  • Market entry options
  • Product requirements-entry thru whole product options
  • Impediments and obstacles to address
  • Projected market- how will it evolve?
  • How will the printer/converter assess the technology?
  • iVAT Business Modeling Tools

Commercialization Assessment Snapshot for the Brand Owner:

  • Technology Overview
  • Current digital penetration and participants by market
  • Strengths and weaknesses of digital technology vs. analog
  • Technology positioning- digital vs. analog
  • Likely early adopters- converters, printers, others?
  • Digital penetration, how ill it evolve?
  • What can I expect from digital printing?
  • Digital discussion points:
  • Digital across all packaging segments
  • Potential for collaborative design, asset management
  • In plant operation- what is involved 

Company Information

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New York 14057-1409
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