Commercialization Assessment for the Brand Owner

Successful brands have included and invested in packaging as part of the 360 brand experience touchpoints.  In recent years, technology and social media have changed shopper behavior radically and the relationship they have with brands.  Today’s shopper is more demanding, savvy, informed and connected.  The CAR’s report (commercialization assessment report) is intended to highlight how to take advantage of these market opportunities with the emerging technology of digital printing as part of the brand strategy.

The CAR’s report discusses the compelling need for change that goes beyond what Consumer Product Companies are providing or capable of providing today.  The “next generation” brand experience will require packaging to provide engagement, relevancy and interaction.  This report changes the paradigm of package printing as a commodity. New business models reside with Marketers and Designers taking printing beyond just “putting ink on substrates” and blasting RFP’s for the lowest bid.

The megatrend of mass production of products and packages is giving way to mass customization. Will your current analog supply chain be adequate to handle these demands in the next 2-3 years?  The CAR’s report recommends ways Consumer Product Companies can begin to change to take advantage of digital printing opportunities. The report also covers how digital printing will progress from entry-to-mainstream market participation along with managing the transition of multiple print processes.  Such questions and answers are aimed at those in R&D, Manufacturing Operations and Purchasing functions.

This report is intended to help you discover the future and prepare practical actionable solutions to deliver topline and bottomline growth.  The future is now!

Included in the study readers will find:

• Next Generation Brand Experience
  • Mega Trends in packaging
  • Mass Production moving to Mass Customization
  • Engagement, relevancy and interaction driving new business models


• Digital Technologies
  • How digital printing enables the next generation brand experience
  • What are they?
  • Where/how are they used?
  • What are the most likely for Packaging applications?


• Packaging Applications
  • Is a production capable press even viable?
  • If so, what are the obstacles that need to be overcome?
  • Who are the most likely producers/developers of this type of technology?


• What market will be the first to have a production capable press?
  • Why this market?
  • What will be the capabilities?
  • What will be the target applications?


• Impact on the Supply Chain
  • Where will product be printed?
  • What will be the impact of a broader roll-out?


• Connecting to digital printers
  • Who’s involved
  • Image pricing in comparison to traditional analog
  • Product capabilities
  • What changes on the front end?


• What are the broader opportunities of a digital process?
  • Collaborative Design
  • Asset management
  • Product Consistency across all product ranges